How a business can generate revenue from Facebook advertising and e-commerce (over half a million ££s in just 6 months).

This is where the job satisfaction really kicks in – helping a local business with a predominantly offline offering scale and achieve success online.

Comparing the last 6 months to the same 6 months the previous year….

  • Online transactions up from 928 to 38,100 (+4000%)
  • Online revenue up from £25,181 to £793,668 (+3000%)

Are your digital ducks in order?

Success like the above doesn’t just happen, all your digital ducks need to be in order first. That includes accurate tracking and measurement, a landing page that converts and having the knowledge to successfully run and scale a Facebook ad campaign.

The great news is that once your digital ducks are in order generating results like the above can very much be a reality. read more

Quick YouTube SEO Tips

Did you know…YouTube is the second biggest search engine, after Google?

Just like you need to optimise your website content for your business keywords (to maximise it’s visibility within search), you also need to optimise your YouTube content for search.

I’ve been asked 3 times in the past week by different clients about how to optimise YouTube videos, so I thought I would document some quick tips in a blog.

Keyword Research

Google Keyword Planner 

Before you can go about optimising YouTube videos you firstly need to know what keywords to optimise them for. read more

Why Marketers need to care about Cloud Computing…

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The adoption of cloud computing amongst brands is set to be a key trend over the next few years.

In companies, it’s mostly the IT department and the CTO who see the benefits of cloud computing. Cloud computing can also massively benefit the marketing department, but many marketers have yet to grasp its full potential.

If you are a CMO or marketer, make sure you know the potential of cloud computing and how it can help your company or organisation.

Why should marketers care about cloud computing?

Simply put, the cloud allows us to access and gain more advanced insights faster. Valuable customer and campaign insights that can lead to dramatic uplifts in online advertising ROI.

Don’t just take my word for it. Read how Hoff, a furniture retailer, increased online advertising ROI by 17% using Google Cloud.

Okay, so how does it work?

The cloud allows us to connect and analyse data from multiple data sources with minimum time and resource. Which in turn, allows us to get more valuable insights from our data faster. Instead of working in data silos, e.g. data within web analytics, ad platforms, CRMs etc we can send and store all of our data in one serverless data warehouse on the cloud.
Take a look at BigQuery, it’s Google’s serverless data warehouse.

You can find out more about BigQuery on Jellyfish Training’s one-day course.

4 reasons to move your data to the cloud…

  • Analyse and share vast amounts of data at high speed, aiding you in getting a single view of the customer and working out a customer lifetime value (CLV).
  • Get insights on how to optimise spend across your marketing channels to achieve the best possible results.
  • Give more people access to insights. Everybody in your company can potentially contribute to making marketing smarter.
  • Start using Machine Learning to market smarter. Having clean consolidated data is the perfect foundation to use machine learning.
  • read more

    Do you have Phantom Vibration Syndrome?

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    The syndrome known as “phantom vibration” is characterised by an individual falsely perceiving that their cell phone is vibrating or ringing when it isn’t — Wikipedia

    Sound like you? Keep reading…

    How many times a day do you check your phone?

    Apple recently reported that their users unlock their phones on average 80 times a day, which works out at about 6–7 times every hour

    Not only that, we touch our phones on average 2.5K times a day.

    Some estimates show we spend the equivalent of three weeks every year on social media and checking emails.

    I think it’s fair to say we now live in an age where we are obsessed with our phones (or more so what our phones provide). read more

    Marketing is dead. Time to get rid of your ‘Marketing’ department…

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    Marketing, as we know it, is dead. In fact, it’s been dead for a while. Bill Lee declared it in 2012 in a Harvard Business Review article. That’s cause for celebration! Let’s be honest, who wants to be ‘marketed’ to anymore? No one.

    If I had a company I wouldn’t have a marketing department. Not only that, I would eliminate the word ‘marketing’ altogether.

    There are studies proving that even just the word has huge negative connotations.

    Who wants to be marketed to anymore? No one. 

    Nobody gets joy out of being marketed to or being a ‘Marketer’. Nobody believes that marketing is going to change lives.

    Yet, imagine if you were an Inspirer…or an Educator… or a Delighter!? If I had a company I would have an ‘Inspiration team’ an ‘Education team’, a ‘Conversion team’ (that one already exists) and a ‘Delighter team.’ A team for each stage of the online journey (aka the digital marketing funnel).

    The teams would be a mix of content creators, social media listeners, customer engagers, paid advertisers and digital analysts. They would be a combination of marketing, customer service, sales, user experience and data and each team would own each stage of the online funnel. Whether their job is to attract, educate, convert or delight they would be nearly self-sufficient teams, each with their one clear objective.

    The traditional departments of a business are no longer relevant in today’s digital world. For businesses to be a success they don’t need to ‘market’ themselves or ‘sell’ themselves; they need to entertain, inspire, educate, delight, get attention, tell stories and create user-friendly experiences online.

    If social media is the new word of mouth then how can any client facing team expect to be truly effective or successful without being empowered to inspire, educate, delight, tell stories, publish and engage with users online.

    The traditional departments of a business just create barriers between a business and online success – the barrier between the Marketing and Customer Service team being the biggest.

    The Customer Service team – the people who know how to use the product, the people who speak to the customers every day often have no input or influence on a business’ voice. The business’ voice lies with the Marketing department. The Marketing department –  expected to attract new customers, increase customer retention and create content that resonates without ever speaking to the customer.

    Marketing is dead. Time to get rid of your ‘Marketing’ department. Here’s to Inspiring, Educating, Converting and Delighting!