Why Marketers need to care about Cloud Computing…

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The adoption of cloud computing amongst brands is set to be a key trend over the next few years.

In companies, it’s mostly the IT department and the CTO who see the benefits of cloud computing. Cloud computing can also massively benefit the marketing department, but many marketers have yet to grasp its full potential.

If you are a CMO or marketer, make sure you know the potential of cloud computing and how it can help your company or organisation.

Why should marketers care about cloud computing?

Simply put, the cloud allows us to access and gain more advanced insights faster. Valuable customer and campaign insights that can lead to dramatic uplifts in online advertising ROI. read more

Do you have Phantom Vibration Syndrome?

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The syndrome known as “phantom vibration” is characterised by an individual falsely perceiving that their cell phone is vibrating or ringing when it isn’t — Wikipedia

Sound like you? Keep reading…

How many times a day do you check your phone?

Apple recently reported that their users unlock their phones on average 80 times a day, which works out at about 6–7 times every hour

Not only that, we touch our phones on average 2.5K times a day.

Some estimates show we spend the equivalent of three weeks every year on social media and checking emails. read more

Marketing is dead. Time to get rid of your ‘Marketing’ department…

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Marketing, as we know it, is dead. In fact, it’s been dead for a while. Bill Lee declared it in 2012 in a Harvard Business Review article. That’s cause for celebration! Let’s be honest, who wants to be ‘marketed’ to anymore? No one.

If I had a company I wouldn’t have a marketing department. Not only that, I would eliminate the word ‘marketing’ altogether.

There are studies proving that even just the word has huge negative connotations.

Who wants to be marketed to anymore? No one.  read more

Are your team performing on LinkedIn? Find out their Social Selling Index (SSI) Score

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If you use LinkedIn regularly you’ve probably heard of the phrase ‘social selling’. Let’s look at what social selling means (or doesn’t mean) before we move on.

  • Social selling doesn’t mean selling stuff on social media. It’s not referring to social media ads or any kind of post that says ‘buy now’ or ‘shop now’.
  • Social selling does means using social media as a tool to engage with your sales prospects online. Basically, ‘social selling’ is how everyone should be using LinkedIn –  networking (online) with contacts. ‘Online schmoozing’ as one of my training course delegates phrased it nicely the other day.

I use LinkedIn as an example because LinekedIn is the biggest B2B social network, meaning it’s the most effective and appropriate platform for social selling. However theoretically, this can be done on any social network where your sales prospects may be hanging out. Twitter, for example, would be no.2 on the list if indeed your sales prospects are active on Twitter. read more