The adoption of cloud computing amongst brands is set to be a key trend over the next few years.
In companies, it’s mostly the IT department and the CTO who see the benefits of cloud computing. Cloud computing can also massively benefit the marketing department, but many marketers have yet to grasp its full potential.
If you are a CMO or marketer, make sure you know the potential of cloud computing and how it can help your company or organisation.
Why should marketers care about cloud computing?
Simply put, the cloud allows us to access and gain more advanced insights faster. Valuable customer and campaign insights that can lead to dramatic uplifts in online advertising ROI.