Marketing, as we know it, is dead. In fact, it’s been dead for a while. Bill Lee declared it in 2012 in a Harvard Business Review article. That’s cause for celebration! Let’s be honest, who wants to be ‘marketed’ to anymore? No one.
If I had a company I wouldn’t have a marketing department. Not only that, I would eliminate the word ‘marketing’ altogether.
There are studies proving that even just the word has huge negative connotations.
Who wants to be marketed to anymore? No one.