A blog about social media.
Marketing, as we know it, is dead. In fact, it’s been dead for a while. Bill Lee declared it in 2012 in a Harvard Business Review article. That’s cause for celebration! Let’s be honest, who wants to be ‘marketed’ to anymore? No one.
If I had a company I wouldn’t have a marketing department. Not only that, I would eliminate the word ‘marketing’ altogether.
There are studies proving that even just the word has huge negative connotations.
Who wants to be marketed to anymore? No one.
If you use LinkedIn regularly you’ve probably heard of the phrase ‘social selling’. Let’s look at what social selling means (or doesn’t mean) before we move on.
I use LinkedIn as an example because LinekedIn is the biggest B2B social network, meaning it’s the most effective and appropriate platform for social selling. However theoretically, this can be done on any social network where your sales prospects may be hanging out. Twitter, for example, would be no.2 on the list if indeed your sales prospects are active on Twitter.
Did you know that you can write and publish your own content on LinkedIn? Lots of people are not aware of this option even though they spend time on LinkedIn every week.
Just to be clear – when I say ‘publish your own content’ I don’t mean sharing the URLs of articles as status updates (which lots of people do!) – I mean using LinkedIn as a blogging platform.
Publishing your own content regularly on LinkedIn is:
One of the great things about using Google Apps for Work is that it gives you the tools to use their social media platform, Google+, as an intranet.
We recently made the jump to using Google+ as our intranet in a company of 70 employees.
If you use Google Mail for your email you will also have the option of creating a Google+ profile. This profile is easily accessible when logged into the Chrome browser making it very convenient for people to access as an intranet.
Here’s where the cool part comes… you can lock down Google’s social media platform so posts shared by people with the company’s email domain are only visible to to those people within your organisation! – Very exciting I know!
