Facebook Advertising: Lookalike Audiences

social media chrome extensions

It still surprises me how few people know about this targeting option within Facebook ads manger, yet for me it is one of the most effective ways to target Facebook users.

What is a lookalike audience? 

A lookalike audience is an audience that is similar in interests and demographics to your current audience / customers / website visitors / email list, whoever it is that is most important to you. Creating a lookalike audience takes away the guess work that can occur when targeting generic ‘interests’ (which is the most common targeting method with Facebook advertisers). The problem with targeting generic interests of your customers is that it is likely that every other advertiser is doing the same thing (so a lot of the interest categories are going to be highly competitive and not very effective). read more

Twitter Hack – How to find & follow your email database on Twitter without using Twitter ads!

laptop with a notebook and red nails

I love a good hack and this one is awesome! This Twitter hack allows you to find your email contacts on Twitter and follow them without having to pay for Twitter follow ads. This is a great way of boosting your Twitter followers with your actual customers. Getting your customers to follow you on Twitter is great as it brings them closer to you so they can get to know you, trust you and like you which means they will hopefully come back and buy from you again.

What do you need? 

1. A Gmail account that you don’t use. read more

Google+ Update: A Little Bit Of Pinterest Coming To Google+ With Collections

Google+ collections update

Google+, having taken inspiration from Pinterest, yesterday introduced ‘Collections’ – a new way to group your posts by topic. 

Here’s an explanation straight from Google (originally posted on their Google+ page):

Every collection is a focused set of posts on a particular topic, providing an easy way for you to organize all the things you’re into. Each collection can be shared publicly, privately, or with a custom set of people. Once you create your first collection, your profile will display a new tab where other people can find and follow your collections.’ read more

How to Turn Your Brand Google+ Page into a Local Page.

changing your brand page into a local page

Did you know Google now lets you turn your Google+ brand page into a local page. Why might you want to do this?

  • If your page was set up incorrectly (as a brand page instead of a local page)
  • If you have changed from just being online to having a local presence
  • If you want a map to show up on the search engine results page when your brand name is searched for

Too many local based business set up a brand page instead of a local page when they started out on Google+ so Google have finally decided to help those businesses out!

Google allows you to create a brand new local page then merge some of the features of the local page to your brand page.

What changes?

So reviews, verification, location and map will be moved from the local page (which you create if you don’t already have one) to your old brand page. All these things move to your brand page because they are all features of local pages not brand pages. read more

My Top 5 Favourite Chrome Extensions for Social Media Management

social media chrome extensions

So I will start off with some facts about myself:

1. I love saving time

2. I love lifehacks

This is why I LOVE Chrome extensions! They are so handy and can really save you so much time when you’re surfing the web and doing the things that you need to do on a daily basis (in my case managing multiple social media accounts.) I personally believe these extensions are so under-rated! Everyone needs to know about these and how they can help them (especially when managing social media accounts).

There are a few extensions that stand out from the crowd. These act like life jackets, preventing me from drowning in the sea of content which is just getting deeper and deeper and deeper…
*Cough* ANYWAY read more