Why Marketers need to care about Cloud Computing…

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The adoption of cloud computing amongst brands is set to be a key trend over the next few years.

In companies, it’s mostly the IT department and the CTO who see the benefits of cloud computing. Cloud computing can also massively benefit the marketing department, but many marketers have yet to grasp its full potential.

If you are a CMO or marketer, make sure you know the potential of cloud computing and how it can help your company or organisation.

Why should marketers care about cloud computing?

Simply put, the cloud allows us to access and gain more advanced insights faster. Valuable customer and campaign insights that can lead to dramatic uplifts in online advertising ROI. read more

Marketing is dead. Time to get rid of your ‘Marketing’ department…

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Marketing, as we know it, is dead. In fact, it’s been dead for a while. Bill Lee declared it in 2012 in a Harvard Business Review article. That’s cause for celebration! Let’s be honest, who wants to be ‘marketed’ to anymore? No one.

If I had a company I wouldn’t have a marketing department. Not only that, I would eliminate the word ‘marketing’ altogether.

There are studies proving that even just the word has huge negative connotations.

Who wants to be marketed to anymore? No one.  read more

How to create your own blog on LinkedIn

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Did you know that you can write and publish your own content on LinkedIn? Lots of people are not aware of this option even though they spend time on LinkedIn every week.

Just to be clear – when I say ‘publish your own content’ I don’t mean sharing the URLs of articles as status updates (which lots of people do!) – I mean using LinkedIn as a blogging platform.

Why should you do it?

Publishing your own content regularly on LinkedIn is:

  1. An effective way to keep in the forefront of your connections’ minds – every time you publish a post your connections will be notified that you have published something.
  2. A great way to show off your professional expertise. Taking the time to write your own content about your industry is impressive and shows you are passionate and care about what you do.

Google+ – An Intranet Solution for Small Businesses

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One of the great things about using Google Apps for Work is that it gives you the tools to use their social media platform, Google+, as an intranet.

We recently made the jump to using Google+ as our intranet in a company of 70 employees.

How does Google+ work as an intranet?

If you use Google Mail for your email you will also have the option of creating a Google+ profile. This profile is easily accessible when logged into the Chrome browser making it very convenient for people to access as an intranet.

Here’s where the cool part comes… you can lock down Google’s social media platform so posts shared by people with the company’s email domain are only visible to to those people within your organisation! – Very exciting I know! read more