That Social Media Girl

Facebook Advertising: Lookalike Audiences

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It still surprises me how few people know about this targeting option within Facebook ads manger, yet for me it is one of the most effective ways to target Facebook users.

What is a lookalike audience? 

A lookalike audience is an audience that is similar in interests and demographics to your current audience / customers / website visitors / email list, whoever it is that is most important to you. Creating a lookalike audience takes away the guess work that can occur when targeting generic ‘interests’ (which is the most common targeting method with Facebook advertisers). The problem with targeting generic interests of your customers is that it is likely that every other advertiser is doing the same thing (so a lot of the interest categories are going to be highly competitive and not very effective). read more

How to use WhatsApp as a Business Communication Tool

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WhatsApp has been getting a lot of media attention since Facebook bought the instant messaging service for $19billion last year, but something which may have been missed is how valuable the app can be used as a business communication tool.

The numbers speak for themselves: WhatsApp now has half a billion regular active users. No wonder the corporate world is interested.

WhatsApp does have limitations though. For example, groups are capped at 100 people – which is obviously restricting for a lot of businesses. Something which is probably intentional… read more

Conference Keynote Speech: How to Maximise the Power of Twitter

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Last week I spoke about how to maximise the power of social media (in particular Twitter) at the FSB National Conference in Glasgow to the team of FSB Regional Development Managers and Connectors. I had the mission of encouraging the group to create as much buzz on the event hashtag (#FSBConf) as possible to get it trending  – which it did. Multiple times!