Did you know that you can write and publish your own content on LinkedIn? Lots of people are not aware of this option even though they spend time on LinkedIn every week.
Just to be clear – when I say ‘publish your own content’ I don’t mean sharing the URLs of articles as status updates (which lots of people do!) – I mean using LinkedIn as a blogging platform.
Why should you do it?
Publishing your own content regularly on LinkedIn is:
- An effective way to keep in the forefront of your connections’ minds – every time you publish a post your connections will be notified that you have published something.
- A great way to show off your professional expertise. Taking the time to write your own content about your industry is impressive and shows you are passionate and care about what you do.
One of the great things about using Google Apps for Work is that it gives you the tools to use their social media platform, Google+, as an intranet.
We recently made the jump to using Google+ as our intranet in a company of 70 employees.
How does Google+ work as an intranet?
If you use Google Mail for your email you will also have the option of creating a Google+ profile. This profile is easily accessible when logged into the Chrome browser making it very convenient for people to access as an intranet.
Here’s where the cool part comes… you can lock down Google’s social media platform so posts shared by people with the company’s email domain are only visible to to those people within your organisation! – Very exciting I know!
It still surprises me how few people know about this targeting option within Facebook ads manger, yet for me it is one of the most effective ways to target Facebook users.
What is a lookalike audience?
A lookalike audience is an audience that is similar in interests and demographics to your current audience / customers / website visitors / email list, whoever it is that is most important to you. Creating a lookalike audience takes away the guess work that can occur when targeting generic ‘interests’ (which is the most common targeting method with Facebook advertisers). The problem with targeting generic interests of your customers is that it is likely that every other advertiser is doing the same thing (so a lot of the interest categories are going to be highly competitive and not very effective).
I discovered a great little Twitter growth hack the other day. It involves ‘developer tools for Chrome’ and a little bit of code. By adding a snipet of code in to dev tools you can follow a large amount of Twitter accounts in just a few seconds.
Before I explain how this can be done let’s look at why you would want to do this.