That Social Media Girl

Are your team performing on LinkedIn? Find out their Social Selling Index (SSI) Score

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If you use LinkedIn regularly you’ve probably heard of the phrase ‘social selling’. Let’s look at what social selling means (or doesn’t mean) before we move on.

  • Social selling doesn’t mean selling stuff on social media. It’s not referring to social media ads or any kind of post that says ‘buy now’ or ‘shop now’.
  • Social selling does means using social media as a tool to engage with your sales prospects online. Basically, ‘social selling’ is how everyone should be using LinkedIn –  networking (online) with contacts. ‘Online schmoozing’ as one of my training course delegates phrased it nicely the other day.

I use LinkedIn as an example because LinekedIn is the biggest B2B social network, meaning it’s the most effective and appropriate platform for social selling. However theoretically, this can be done on any social network where your sales prospects may be hanging out. Twitter, for example, would be no.2 on the list if indeed your sales prospects are active on Twitter. read more

How to create your own blog on LinkedIn

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Did you know that you can write and publish your own content on LinkedIn? Lots of people are not aware of this option even though they spend time on LinkedIn every week.

Just to be clear – when I say ‘publish your own content’ I don’t mean sharing the URLs of articles as status updates (which lots of people do!) – I mean using LinkedIn as a blogging platform.

Why should you do it?

Publishing your own content regularly on LinkedIn is:

  1. An effective way to keep in the forefront of your connections’ minds – every time you publish a post your connections will be notified that you have published something.
  2. A great way to show off your professional expertise. Taking the time to write your own content about your industry is impressive and shows you are passionate and care about what you do.

Google+ – An Intranet Solution for Small Businesses

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One of the great things about using Google Apps for Work is that it gives you the tools to use their social media platform, Google+, as an intranet.

We recently made the jump to using Google+ as our intranet in a company of 70 employees.

How does Google+ work as an intranet?

If you use Google Mail for your email you will also have the option of creating a Google+ profile. This profile is easily accessible when logged into the Chrome browser making it very convenient for people to access as an intranet.

Here’s where the cool part comes… you can lock down Google’s social media platform so posts shared by people with the company’s email domain are only visible to to those people within your organisation! – Very exciting I know! read more

Facebook Advertising: Lookalike Audiences

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It still surprises me how few people know about this targeting option within Facebook ads manger, yet for me it is one of the most effective ways to target Facebook users.

What is a lookalike audience? 

A lookalike audience is an audience that is similar in interests and demographics to your current audience / customers / website visitors / email list, whoever it is that is most important to you. Creating a lookalike audience takes away the guess work that can occur when targeting generic ‘interests’ (which is the most common targeting method with Facebook advertisers). The problem with targeting generic interests of your customers is that it is likely that every other advertiser is doing the same thing (so a lot of the interest categories are going to be highly competitive and not very effective). read more